Post Tagged with: "the business of wine"

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Labels and Branding

Labels and Branding

Wine is a global, multi-billion dollar industry. Like most industries, while focusing on your product is very important, so is understanding buying decisions and the factors that influence them, product differentiation, and fostering brand loyalty. Specifically, on the topic of labels, what should a label convey? It should give the […]

by × November 30, 2012 × 0 comments